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@@ -68,7 +68,7 @@ There are multiple methods to carry out digital ethnography, such as online part
Compared to traditional ethnography, digital ethnography is usually faster and more cost-effective due to the availability of large swathes of data across social media sites such as Reddit, YouTube, and Facebook and lack of need to travel. Traditional ethnography often relied on in-person interviews and in-person observation of communities Compared to traditional ethnography, digital ethnography is usually faster and more cost-effective due to the availability of large swathes of data across social media sites such as Reddit, YouTube, and Facebook and lack of need to travel. Traditional ethnography often relied on in-person interviews and in-person observation of communities
\subsection{Traditional Ethnography} \subsection{Traditional Ethnography}
Ethnography originated in the late nineteenth and early twentieth centuries as a method for understanding cultures through long-term, immersive fieldwork. The goal was not merely to describe behaviour, but to interpret how people made sense of that world they were in. Over time, ethnography expanded beyond anthropology into sociology, media studies, education, and human–computer interaction, becoming a broadly used qualitative research approach. Traditional ethnography was closely tied to physical locations: villages, workplaces or towns. However, as communication technologies developed and social life increasingly took place through technological mediums, these assumptions of always being tied to a physical place dissipated. Researchers began to question whether social interactions could still be studied properly if they were no longer anchored to physical places. Ethnography originated in the late nineteenth and early twentieth centuries as a method for understanding cultures through long-term fieldwork. The goal was not just to describe behaviour, but to show how people made sense of that world. Over time, ethnography grew beyond anthropology into sociology, media studies, education, and human computer interaction, becoming a broadly used qualitative research approach. Traditional ethnography was closely tied to physical locations: villages, workplaces or towns. However, as communication technologies developed and social life increasingly took place through technological mediums, it was no longer tied to a physical place. Researchers questioned whether social interactions could still be studied properly if they were no longer tied to physical places.
\subsection{Transition to Digital Spaces} \subsection{Transition to Digital Spaces}
The rise of the internet in the late twentieth century massively changed social interaction. Online forums, emails, SMS and social media platforms became central to human communication. All types of groups and identities were constructed. As a result, ethnographic methods were adapted to study these emerging digital environments. Early work in this area was referred to as "virtual ethnography" or "digital ethnography", where online spaces began to mixed and intertwine with traditional cultural spaces. The rise of the internet in the late twentieth century massively changed social interaction. Online forums, emails, SMS and social media platforms became central to human communication. All types of groups and identities were constructed. As a result, ethnographic methods were adapted to study these emerging digital environments. Early work in this area was referred to as "virtual ethnography" or "digital ethnography", where online spaces began to mixed and intertwine with traditional cultural spaces.