diff --git a/frontend/src/components/CulturalStats.tsx b/frontend/src/components/CulturalStats.tsx
index 7f3a775..c46e0c3 100644
--- a/frontend/src/components/CulturalStats.tsx
+++ b/frontend/src/components/CulturalStats.tsx
@@ -11,6 +11,15 @@ type CulturalStatsProps = {
 const CulturalStats = ({ data }: CulturalStatsProps) => {
   const identity = data.identity_markers;
   const stance = data.stance_markers;
+  const inGroupWords = identity?.in_group_usage ?? 0;
+  const outGroupWords = identity?.out_group_usage ?? 0;
+  const totalGroupWords = inGroupWords + outGroupWords;
+  const inGroupWordRate = typeof identity?.in_group_ratio === "number"
+    ? identity.in_group_ratio * 100
+    : null;
+  const outGroupWordRate = typeof identity?.out_group_ratio === "number"
+    ? identity.out_group_ratio * 100
+    : null;
   const rawEntities = data.avg_emotion_per_entity?.entity_emotion_avg ?? {};
   const entities = Object.entries(rawEntities)
     .sort((a, b) => (b[1].post_count - a[1].post_count))
@@ -25,77 +34,107 @@ const CulturalStats = ({ data }: CulturalStatsProps) => {
     entries.sort((a, b) => b[1] - a[1]);
     const dominant = entries[0] ?? ["emotion_unknown", 0];
     const dominantLabel = dominant[0].replace("emotion_", "");
-    return `${dominantLabel} (${dominant[1].toFixed(3)})`;
+    return `${dominantLabel} (${(dominant[1] * 100).toFixed(1)}%)`;
   };
 
   return (
     <div style={styles.page}>
       <div style={{ ...styles.container, ...styles.grid }}>
+        <div style={{ ...styles.card, gridColumn: "span 12" }}>
+          <h2 style={styles.sectionTitle}>Community Framing Overview</h2>
+          <p style={styles.sectionSubtitle}>Simple view of how often people use "us" words vs "them" words, and the tone around that language.</p>
+        </div>
+
         <Card
-          label="In-Group Usage"
-          value={identity?.in_group_usage?.toLocaleString() ?? "—"}
-          sublabel="we/us/our references"
+          label="In-Group Words"
+          value={inGroupWords.toLocaleString()}
+          sublabel="Times we/us/our appears"
           style={{ gridColumn: "span 3" }}
         />
         <Card
-          label="Out-Group Usage"
-          value={identity?.out_group_usage?.toLocaleString() ?? "—"}
-          sublabel="they/them/their references"
+          label="Out-Group Words"
+          value={outGroupWords.toLocaleString()}
+          sublabel="Times they/them/their appears"
           style={{ gridColumn: "span 3" }}
         />
         <Card
           label="In-Group Posts"
           value={identity?.in_group_posts?.toLocaleString() ?? "—"}
-          sublabel="Posts with stronger in-group language"
+          sublabel='Posts leaning toward "us" language'
           style={{ gridColumn: "span 3" }}
         />
         <Card
           label="Out-Group Posts"
           value={identity?.out_group_posts?.toLocaleString() ?? "—"}
-          sublabel="Posts with stronger out-group language"
+          sublabel='Posts leaning toward "them" language'
           style={{ gridColumn: "span 3" }}
         />
 
         <Card
-          label="Hedge Markers"
+          label="Balanced Posts"
+          value={identity?.tie_posts?.toLocaleString() ?? "—"}
+          sublabel="Posts with equal us/them signals"
+          style={{ gridColumn: "span 3" }}
+        />
+        <Card
+          label="Total Group Words"
+          value={totalGroupWords.toLocaleString()}
+          sublabel="In-group + out-group words"
+          style={{ gridColumn: "span 3" }}
+        />
+        <Card
+          label="In-Group Share"
+          value={inGroupWordRate === null ? "—" : `${inGroupWordRate.toFixed(2)}%`}
+          sublabel="Share of all words"
+          style={{ gridColumn: "span 3" }}
+        />
+        <Card
+          label="Out-Group Share"
+          value={outGroupWordRate === null ? "—" : `${outGroupWordRate.toFixed(2)}%`}
+          sublabel="Share of all words"
+          style={{ gridColumn: "span 3" }}
+        />
+
+        <Card
+          label="Hedging Words"
           value={stance?.hedge_total?.toLocaleString() ?? "—"}
-          sublabel={typeof stance?.hedge_per_1k_tokens === "number" ? `${stance.hedge_per_1k_tokens.toFixed(3)} per 1k tokens` : "Marker frequency"}
+          sublabel={typeof stance?.hedge_per_1k_tokens === "number" ? `${stance.hedge_per_1k_tokens.toFixed(1)} per 1k words` : "Word frequency"}
           style={{ gridColumn: "span 3" }}
         />
         <Card
-          label="Certainty Markers"
+          label="Certainty Words"
           value={stance?.certainty_total?.toLocaleString() ?? "—"}
-          sublabel={typeof stance?.certainty_per_1k_tokens === "number" ? `${stance.certainty_per_1k_tokens.toFixed(3)} per 1k tokens` : "Marker frequency"}
+          sublabel={typeof stance?.certainty_per_1k_tokens === "number" ? `${stance.certainty_per_1k_tokens.toFixed(1)} per 1k words` : "Word frequency"}
           style={{ gridColumn: "span 3" }}
         />
         <Card
-          label="Deontic Markers"
+          label="Need/Should Words"
           value={stance?.deontic_total?.toLocaleString() ?? "—"}
-          sublabel={typeof stance?.deontic_per_1k_tokens === "number" ? `${stance.deontic_per_1k_tokens.toFixed(3)} per 1k tokens` : "Marker frequency"}
+          sublabel={typeof stance?.deontic_per_1k_tokens === "number" ? `${stance.deontic_per_1k_tokens.toFixed(1)} per 1k words` : "Word frequency"}
           style={{ gridColumn: "span 3" }}
         />
         <Card
-          label="Permission Markers"
+          label="Permission Words"
           value={stance?.permission_total?.toLocaleString() ?? "—"}
-          sublabel={typeof stance?.permission_per_1k_tokens === "number" ? `${stance.permission_per_1k_tokens.toFixed(3)} per 1k tokens` : "Marker frequency"}
+          sublabel={typeof stance?.permission_per_1k_tokens === "number" ? `${stance.permission_per_1k_tokens.toFixed(1)} per 1k words` : "Word frequency"}
           style={{ gridColumn: "span 3" }}
         />
 
         <div style={{ ...styles.card, gridColumn: "span 6" }}>
-          <h2 style={styles.sectionTitle}>In-Group Emotion Profile</h2>
-          <p style={styles.sectionSubtitle}>Dominant average emotion where in-group framing is stronger.</p>
+          <h2 style={styles.sectionTitle}>Mood in "Us" Posts</h2>
+          <p style={styles.sectionSubtitle}>Most likely emotion when in-group wording is stronger.</p>
           <div style={styles.topUserName}>{topEmotion(identity?.in_group_emotion_avg)}</div>
         </div>
 
         <div style={{ ...styles.card, gridColumn: "span 6" }}>
-          <h2 style={styles.sectionTitle}>Out-Group Emotion Profile</h2>
-          <p style={styles.sectionSubtitle}>Dominant average emotion where out-group framing is stronger.</p>
+          <h2 style={styles.sectionTitle}>Mood in "Them" Posts</h2>
+          <p style={styles.sectionSubtitle}>Most likely emotion when out-group wording is stronger.</p>
           <div style={styles.topUserName}>{topEmotion(identity?.out_group_emotion_avg)}</div>
         </div>
 
         <div style={{ ...styles.card, gridColumn: "span 12" }}>
-          <h2 style={styles.sectionTitle}>Entity Emotion Averages</h2>
-          <p style={styles.sectionSubtitle}>Most frequent entities and their dominant average emotion signature.</p>
+          <h2 style={styles.sectionTitle}>Entity Mood Snapshot</h2>
+          <p style={styles.sectionSubtitle}>Most mentioned entities and the mood that appears most with each.</p>
           {!entities.length ? (
             <div style={styles.topUserMeta}>No entity-level cultural data available.</div>
           ) : (
@@ -104,7 +143,7 @@ const CulturalStats = ({ data }: CulturalStatsProps) => {
                 <div key={entity} style={styles.topUserItem}>
                   <div style={styles.topUserName}>{entity}</div>
                   <div style={styles.topUserMeta}>
-                    {aggregate.post_count.toLocaleString()} posts • Dominant emotion: {topEmotion(aggregate.emotion_avg)}
+                    {aggregate.post_count.toLocaleString()} posts • Likely mood: {topEmotion(aggregate.emotion_avg)}
                   </div>
                 </div>
               ))}
diff --git a/frontend/src/pages/AutoScrape.tsx b/frontend/src/pages/AutoScrape.tsx
index 96163dd..cbea251 100644
--- a/frontend/src/pages/AutoScrape.tsx
+++ b/frontend/src/pages/AutoScrape.tsx
@@ -192,7 +192,7 @@ const AutoScrapePage = () => {
               Select sources and scrape settings, then queue processing automatically.
             </p>
             <p style={{ ...styles.subtleBodyText, marginTop: 6, color: "#9a6700" }}>
-              Warning: Scraping more than 250 posts from any single site can take hours.
+              Warning: Scraping more than 250 posts from any single site can take hours due to rate limits.
             </p>
           </div>
           <button